Discovery & Strategy
Mapped the enrollment funnel — where interest came from, where it dropped off, and what offer would convert a casual site visitor into a first-class booking.
Client Rafa Jiu-Jitsu
Industry BJJ Academy
Location Windsor, CA
Timeline 4 weeks
Services Website, Conversion System, Booking Integration
Website rafajiujitsu.com
Project Description
Discount popup system that drives new students during off-peak periods. Martialytcs widget integration enables streamlined free trial booking — reducing friction from interest to first class.
The Showcase
Built to convert curious visitors into booked students.
Every section was designed with a single goal: reduce friction between interest and action. Clean layout, strong hierarchy, and a booking flow that takes one click.
PAGE 01
Conversion popup system
Discount trigger activates on exit intent during low-traffic periods, turning bounce into booking.
Visit Live Site
PAGE 02
Credibility-first design
Instructor credentials and class structure surfaced immediately — answering hesitation before it forms.
Visit Live Site
PAGE 03
One-click booking
Martialytcs integration embedded directly — no redirects, no friction between interest and first class.
Visit Live Site
Challenge & Solution
Challenge & Solution
The Challenge
Rafa Jiu-Jitsu was struggling to maintain consistent student enrollment during off-peak months. Their existing site had no mechanism to capture interest or convert visitors into trial bookings. Word-of-mouth was the primary acquisition channel, leaving them vulnerable to seasonal dips.
The Solution
We built a targeted discount popup system that activates during low-traffic periods, offering a compelling first-class incentive at exactly the right moment. We integrated the Martialytcs booking widget directly into the site, creating a frictionless path from curiosity to scheduled free trial — in one click.
The Results
+73% Customer acquisition during low months
1-click Free trial booking flow
11 pages Full site — programs, schedule, pricing, and more
Our Process
How we got there.
Design & Copy
Designed a site that communicates credibility and community. Every section was written to address a specific hesitation: who is the instructor, is this right for me, what does a first class look like.
Conversion System Build
Built the discount popup with targeted triggers — activated on scroll depth and exit intent during low-traffic windows. Integrated Martialytcs so the call to action leads directly to a live booking slot.
Launch & Optimise
Launched with tracking in place. Monitored popup conversion rates in the first weeks and iterated on trigger timing and offer copy based on real data.
Built for Mobile
Most leads arrive from a phone.
The site was built mobile-first. CTAs stay visible above the fold, the booking flow works with one thumb, and the layout never breaks below a clean reading width.
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Fully responsive
Layout adapts cleanly from desktop to the smallest phone screen without losing hierarchy.
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Above-the-fold CTA
The free trial offer is visible before a visitor scrolls — on every device.
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Touch-optimized booking
Buttons and tap targets sized for comfortable one-handed use on any phone.
Also On Mobile
Consistent site-wide.
The mobile experience holds up past the homepage — inner pages keep the same clarity, and the discount popup follows the same trigger logic wherever a visitor lands.
We were losing students every slow season and just accepting it as normal. Wevint built something that actually fights back — the popup system brought in new students during months we used to dread. It paid for itself fast.
Rafael JapurOwner, Rafa Jiu-Jitsu
