Information Architecture
Mapped what a patient needs to know before booking: who are the physiotherapists, what conditions do they treat, what does a session look like, and how do I make an appointment. Every page answers one of these questions.
Client Clinica Barros
Industry Physiotherapy Clinic
Location Brazil
Timeline 5 weeks
Services Website, Healthcare, Appointment Booking
Project Description
Website built to establish the clinic's online identity and integrate with their appointment booking system — making it easy for patients to find, trust, and book with the clinic.
The Showcase
Professional, trustworthy, and easy to navigate.
The design was built to earn patient confidence before a single word is read — clean layout, credentials front and center, and a clear path from landing to booked appointment.
PAGE 01
Trust-first visual language
Calm, professional aesthetic that matches the standard of care patients expect from a clinic.
PAGE 02
Structured information hierarchy
Services, team profiles, and booking options organized so patients find what they need without effort.
PAGE 03
Seamless booking flow
Appointment system integrated directly — patients book without leaving the site or picking up the phone.
Challenge & Solution
Challenge & Solution
The Challenge
Clinica Barros had a strong local reputation but no online presence. Patients who heard about the clinic through referrals had nowhere to go to learn more, verify credentials, or book an appointment — creating unnecessary friction between interest and care.
The Solution
We built a professional website that establishes the clinic's online identity: team profiles, services, and a seamless integration with their appointment booking system. The site was optimized for local search so that patients actively searching for physiotherapy in the area could find them first.
The Results
1st Online presence for the clinic
Online Appointment booking integration
Local SEO Optimized for local patient discovery
Our Process
How we got there.
Trust-First Design
Designed with patient confidence as the primary goal — credentials front and center, team photos, clear specializations, and a professional aesthetic that matches the clinic's in-person standard of care.
Booking System Integration
Integrated the clinic's existing appointment system directly into the site. Patients can move from reading about a service to booking a session without leaving the website or picking up the phone.
Local SEO & Discoverability
Configured Google Business Profile, added structured schema markup, and optimized every page for local physiotherapy search intent — so patients actively looking for care in the area find Clinica Barros first.
Built for Mobile
Patients search on their phones.
Healthcare decisions often start with a quick mobile search. The site loads fast, reads clearly on small screens, and keeps the booking action one tap away at all times.
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Fully responsive
Every page adapts cleanly to any screen — from desktop to the smallest phone.
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Fast load on mobile networks
Optimized assets and minimal overhead keep the experience smooth on cellular connections.
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One-tap booking
The appointment CTA stays accessible throughout the mobile experience, never buried below the fold.
Also On Mobile
Consistent site-wide.
Inner pages — services, team profiles, booking — keep the same fast, legible experience patients get on the homepage, on any phone.
Before, people would hear about us through referrals and then have no way to learn more or book online. Now the website does that work for us. Patients arrive already knowing who we are and what we do.
Dênis CasagrandeOwner, Clinica Barros
