Discovery & Positioning
Mapped how a Brazilian-owned spa could stand out in Campbell's beauty market — leading with warmth and authenticity instead of a generic salon template.
Client Brazilian Haven Beauty
Industry Beauty & Wellness Spa
Location Campbell, CA
Services Website, Booking Flow, Local Service Business
Website www.brazilianhavenbeauty.com
Project Description
A full spa website built around visible booking and clear service navigation — services organized into dedicated categories, an always-accessible appointment CTA, and a warm editorial design that carries the brand's Brazilian roots.
The Showcase
Warm, editorial, and unmistakably Brazilian.
Every section balances warmth with clarity — an editorial serif accent carries the brand's personality, while service categories and booking stay easy to find on any page.
PAGE 01
Category-based services
Waxing, Facials, Brow, and Massage each get a dedicated page — no scrolling through one long list.
Visit Live Site
PAGE 02
Booking always visible
The Book Appointment CTA follows the visitor from the header through every section.
Visit Live Site
PAGE 03
Warm, editorial design
A sage-and-cream palette with serif accents gives the brand a personal, boutique feel.
Visit Live Site
Challenge & Solution
Challenge & Solution
The Challenge
Brazilian Haven Beauty needed a site that felt as personal and authentic as the in-person experience, in a category where most competitors default to generic salon templates. The site also needed to turn local search visits into booked appointments, not just page views.
The Solution
We built the site around a booking-first structure — the Book Appointment CTA stays visible in the header, hero, and throughout the page — with services broken into four dedicated categories (Brazilian Waxing, Facials & Skin Care, Brow Services, Massage & Body Treatments), each with its own detail page. A warm sage-and-cream palette with editorial serif accents carries the brand's authentic, personal tone across every page.
The Results
4 Dedicated service category pages
Always-on Book Appointment CTA in header and hero
6 pages Home, About, Services, treatment pages, Blog, Contact
Our Process
How we got there.
Service Architecture
Organized every treatment into four clear categories — Waxing, Facials, Brow, and Massage — each with its own detail page, so a visitor can go from browsing to booking a specific service in two clicks.
Booking-First Design
Kept the Book Appointment CTA visible in the header and hero on every page, removing any doubt about the next step for a ready-to-book visitor.
Launch & Content
Launched with a blog section in place for ongoing content, and configured the site for local search visibility in Campbell, CA.
Built for Mobile
Booking has to work on a phone first.
Local beauty searches happen on the go, so the mobile experience keeps the Book Appointment CTA and service categories within a thumb's reach at every scroll depth.
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Fully responsive
Layout adapts cleanly from desktop down to the smallest phone screen.
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Above-the-fold booking
The appointment CTA stays visible without needing to scroll.
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Touch-friendly categories
Service cards and buttons sized for easy one-handed browsing.
Also On Mobile
Consistent site-wide.
The same warm, editorial feel carries through About, Services, and the Blog — every inner page reads like part of the same brand on any phone.
Most spa websites feel like a template with our name on it. Ours actually feels like our space — warm, personal, and every service is one click from booked. That's exactly what we needed.
Lilian CostaOwner, Brazilian Haven Beauty
