A 7-page academy site built to put Professor James Boran's 26 years and 6th-degree black belt credentials front and center, with a custom free-trial booking form that replaces a paid third-party plugin entirely.
The Showcase
Every page carries Professor Boran's 26 years and 6th-degree black belt without slowing down the path to a booked free trial class.
The nav's Programs mega-menu surfaces all 5 classes — Gi, No-Gi, Kids (4-7 and 8-15), and Private Lessons — with a free-trial callout alongside, so a visitor finds their fit before they even land on a page.
Visit Live Site
The Schedule page timetable shows every class across all six training days — Monday through Saturday, morning and evening — so a visitor can see exactly when to show up without calling the academy.
Visit Live Site
The free-trial form reads the published schedule and emails a confirmation automatically — no third-party subscription required.
Visit Live Site
Challenge & Solution
Boran Jiu-Jitsu had 26 years of credibility — Professor James Boran is a 6th-degree black belt and one of the first twelve Americans ever to earn a BJJ black belt — but no site that communicated any of it. The academy also needed a way to book free trial classes without paying for a recurring third-party booking subscription.
We built a 7-page static Astro site (Home, About, Programs/Classes, Schedule & Free Trial, Pricing, Media, Contact) designed to put the instructor's credentials front and center from the first scroll. In place of a paid booking plugin, we built a custom free-trial request form that reads the published class schedule, then automatically emails a confirmation — with a calendar-add link — to both the student and the academy. A YouTube-only media page keeps class and testimonial videos without any self-hosted video cost.
The Results
Our Process
Reviewed Professor Boran's 26 years running the academy, his 6th-degree black belt, and his place among the first twelve Americans to earn one — then decided what needed to surface immediately versus live on the About page.
Mapped the 7-page structure — Home, About, Programs/Classes (with a subpage per discipline: Gi, No-Gi, Kids 4-7, Kids 8-15, Private Lessons), Schedule & Free Trial, Pricing, Media, Contact — plus a linked Privacy Policy page.
Replaced a paid booking plugin with a static HTML/CSS (Astro) + PHP form: a visitor picks a class from the published schedule, and submission triggers an HTML confirmation email — with a calendar-add link — to both the student and the academy.
Set up the XML sitemap, Google Search Console, Analytics, and Tag Manager, and added reCAPTCHA/hCaptcha to the contact and free-trial forms before launch.
Built for Mobile
The booking flow and program pages were built to work cleanly on a phone first, since most free-trial interest starts on mobile search.
Layout adapts cleanly from desktop to the smallest phone screen without losing hierarchy.
The free trial offer stays visible before a visitor has to scroll.
Class picker and form fields sized for a comfortable one-handed mobile experience.
Also On Mobile
Programs, Pricing, and Schedule keep the same clarity on a phone as they do on desktop.
